our thoughts

Bridgette Mitchell Bridgette Mitchell

2022 Spring Internships

Arcpoint Studios is looking for talented, creative individuals to join our Dallas-Fort Worth video production team as interns. Our complete in-house production team works side-by-side with our clients on a huge range of projects; from branded storytelling, event recaps, social content creation to scripted commercials.

Arcpoint Studios offers an exciting internship program providing current students, recent graduates and self learners from diverse backgrounds the opportunity to gain hands-on experience working in the production industry. The ideal candidate will have a strong interest in the production industry and will seek to learn more about the industry, as well as gain experience in communications, marketing, pre-production, production and post-production.

does this sound like you? if so, take a look at our current open positions below


Digital Content Marketing Intern

The Digital Content Marketing Intern will be working alongside arcpoint studios’ in-house business development and team of producers to bring in-house and client visions to life. You will assist in internal and external marketing projects as needed; including, but not limited to: written and visual collateral creation, copywriting, scriptwriting, storyboarding, production, social media and more. This position is perfect for those who are great communicators, have a knack for storytelling and would like to explore the production realm of marketing.

Production Intern

The Production intern will work alongside our team of Producers and Director of Production to ensure productions and projects meet client expectations and deadlines. They will have hands-on experience creating call sheets, craft services, production assisting and using gear such as cameras, lighting equipment and audio equipment. This position is for those who are multifaceted and want a well rounded experience in the world of production.

Post-Production Intern

The Post-Production intern will be working alongside our editors to ensure project deadlines are being met. You will help prep projects in Post by organizing media, syncing audio, pulling selects and creating rough cuts. This position is for those who have a passion for learning, editing and animation while using programs such as Adobe Premiere Pro, After Effects, Media Encoder, Photoshop, Audition, etc. The ideal candidate is relentless at perfecting their craft.

Qualifications:

  • Must have proper work authorization to be employed within the United States

  • Must be Mac proficient

  • Have a strong interest and passion for the film and production industry

  • Must be highly creative, detail-oriented, self-motivated, a fast learner, an analytical thinker and a collaborative team player

  • Solid interpersonal skills to work as part of a project team and foster collaboration

  • Excellent written and verbal communications skills with a high attention to detail

  • Strong planning and organizational skills with sound analytical and problem-solving skills

  • Ability to take, internalize and implement constructive feedback

  • Working knowledge of social media trends and applications including Facebook, LinkedIn, YouTube and Instagram

Application Process:

Please submit a cover letter, resume and any additional materials such as portfolios, writing samples and/or demo reels to internship@arcpointstudios.com. Application is due by 12/17/21.

Duration:

15 week internship starting on *1/24/22 and ending on *5/9/22 with a week in between for vacation. 8 hour work week with a hybrid of in-studio and working remote.

Location:

Remote and in-studio at 2212 W Peter Smith Street, Fort Worth, TX, 76102.

Compensation:

Interns will receive a $750 stipend upon the successful completion of the internship program. APS is willing to work with schools for school credit.

COVID-19 Response:

To keep our employees and interns safe from COVID-19, our team works a hybrid of in-studio and remote. To ensure safety on set, Arcpoint Studios is following Governor’s Strike Force to Open Texas - Media Production Minimum Standard Health Protocols Checklist.

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George Apodaca George Apodaca

2021 Fall Internships

CCFW-21.png

Arcpoint Studios is looking for talented, creative individuals to join our Dallas-Fort Worth video production team as interns. Our complete in-house production team works side-by-side with our clients on a huge range of projects; from branded storytelling, event recaps, social content creation to scripted commercials.

Arcpoint Studios offers an exciting internship program providing current students, recent graduates and self learners from diverse backgrounds the opportunity to gain hands-on experience working in the production industry. The ideal candidate will have a strong interest in the production industry and will seek to learn more about the industry, as well as gain experience in communications, marketing, pre-production, production and post-production.

does this sound like you? if so, take a look at our current open positions below


Digital Content Marketing Intern

The Digital Content Marketing Intern will be working alongside arcpoint studios’ in-house business development and team of producers to bring in-house and client visions to life. You will assist in internal and external marketing projects as needed; including, but not limited to: written and visual collateral creation, copywriting, scriptwriting, storyboarding, production, social media and more. This position is perfect for those who are great communicators, have a knack for storytelling and would like to explore the production realm of marketing.

Production Intern

The Production intern will work alongside our team of Producers and Director of Production to ensure productions and projects meet client expectations and deadlines. They will have hands-on experience creating call sheets, craft services, production assisting and using gear such as cameras, lighting equipment and audio equipment. This position is for those who are multifaceted and want a well rounded experience in the world of production.

Post-Production Intern

The Post-Production intern will be working alongside our editors to ensure project deadlines are being met. You will help prep projects in Post by organizing media, syncing audio, pulling selects and creating rough cuts. This position is for those who have a passion for learning, editing and animation while using programs such as Adobe Premiere Pro, After Effects, Media Encoder, Photoshop, Audition, etc. The ideal candidate is relentless at perfecting their craft.

Qualifications:

  • Must have proper work authorization to be employed within the United States

  • Must be Mac proficient

  • Have a strong interest and passion for the film and production industry

  • Must be highly creative, detail-oriented, self-motivated, a fast learner, an analytical thinker and a collaborative team player

  • Solid interpersonal skills to work as part of a project team and foster collaboration

  • Excellent written and verbal communications skills with a high attention to detail

  • Strong planning and organizational skills with sound analytical and problem-solving skills

  • Ability to take, internalize and implement constructive feedback

  • Working knowledge of social media trends and applications including Facebook, LinkedIn, YouTube and Instagram

Application Process:

Please submit a cover letter, resume and any additional materials such as portfolios, writing samples and/or demo reels to internship@arcpointstudios.com. Application is due by 8/20/21.

Duration:

15 week internship starting on *9/1/21 and ending on *12/17/21 with a week in between for vacation. 16 hours work week with a hybrid of in-studio and working remote.

Location:

Remote and in-studio at 2212 W Peter Smith Street, Fort Worth, TX, 76102.

Compensation:

Interns will receive a $750 stipend upon the successful completion of the internship program. APS is willing to work with schools for school credit.

COVID-19 Response:

To keep our employees and interns safe from COVID-19, our team works a hybrid of in-studio and remote. To ensure safety on set, Arcpoint Studios is following Governor’s Strike Force to Open Texas - Media Production Minimum Standard Health Protocols Checklist.

Read More
Bridgette Mitchell Bridgette Mitchell

Calling Summer 2021 Interns!

Coach-Net BTS Clip 2.00_00_09_54.Still001.jpg

Arcpoint Studios is looking for talented, creative individuals to join our Dallas-Fort Worth video production team as interns. Our complete in-house production team works side-by-side with our clients on a huge range of projects; from branded storytelling, event recaps, social content creation to scripted commercials.

Arcpoint Studios offers an exciting internship program providing current students, recent graduates and self learners from diverse backgrounds the opportunity to gain hands-on experience working in the production industry. The ideal candidate will have a strong interest in the production industry and will seek to learn more about the industry, as well as gain experience in communications, marketing, pre-production, production and post-production.

does this sound like you? if so, take a look at our current open positions below

Content Creator Intern

The Content Creator intern will be working alongside arcpoint studios’ in-house business development and team of producers to bring in-house and client visions to life. You will assist in internal and external marketing projects as needed; including, but not limited to: written and visual collateral creation, copywriting, scriptwriting, storyboarding, production, social media and more. This position is perfect for those who are great communicators, natural born leaders and have a knack for storytelling. We also call this “a producer in the making” position.

Production Intern

The Production intern will work alongside our team of Producers and Editors to ensure productions and projects meet client expectations and deadlines. They will have hands-on experience creating call sheets, craft services, production assisting and using gear such as cameras, lighting equipment and audio equipment. They may also prep projects for our editors by organizing media, syncing audio, pulling selects and creating rough cuts. This position is for those who are multifaceted and want a well rounded experience in the world of production.

Qualifications:

  • Must have proper work authorization to be employed within the United States

  • Must be Mac proficient

  • Have a strong interest and passion for the film and production industry

  • Must be highly creative, detail-oriented, self-motivated, a fast learner, an analytical thinker and a collaborative team player

  • Solid interpersonal skills to work as part of a project team and foster collaboration

  • Excellent written and verbal communications skills with a high attention to detail

  • Strong planning and organizational skills with sound analytical and problem-solving skills

  • Ability to take, internalize and implement constructive feedback

  • Working knowledge of social media trends and applications including Facebook, LinkedIn, YouTube and Instagram

Application Process:

Please submit a cover letter, resume and any additional materials such as portfolios, writing samples and/or demo reels to intern@arcpointstudios.com with the position you are applying for in the subject line. Application is due by 5/28/21.

Duration:

11 week internship starting on *6/7/21 and ending on *8/20/21 with a week in between for vacation. 16 hours work week with a hybrid of in-studio and working remote.

Location:

Remote and in-studio at 2212 W Peter Smith Street, Fort Worth, TX, 76102.

Compensation:

Interns will receive a $750 stipend upon the successful completion of the internship program. APS is willing to work with schools for school credit.

COVID-19 Response:

To keep our employees and interns safe from COVID-19, our team works a hybrid of in-studio and remote. To ensure safety on set, Arcpoint Studios is following Governor’s Strike Force to Open Texas - Media Production Minimum Standard Health Protocols Checklist.


arcpoint studios is a commercial film production company
based in dallas-fort worth offering branded storytelling and content creation

Read More
Bridgette Mitchell Bridgette Mitchell

We're Looking for Spring 2021 Interns!

EA2A3276.jpg

Arcpoint Studios is looking for talented, creative individuals to join our Dallas-Fort Worth video production team as interns. Our complete in-house production team works side-by-side with our clients on a huge range of projects; from branded storytelling, event recaps, social content creation to scripted commercials.

Arcpoint Studios offers an exciting internship program providing current students, recent graduates and self learners from diverse backgrounds the opportunity to gain hands-on experience working in the production industry. The ideal candidate will have a strong interest in the production industry and will seek to learn more about the industry, as well as gain experience in communications, marketing, pre-production, production and post-production.

does this sound like you? if so, take a look at our current open positions below

Digital Content Creator Intern

The Digital Content Creator intern will be working alongside arcpoint studios’ in-house business development and team of producers to bring in-house and client visions to life. You will assist in internal and external marketing projects as needed; including, but not limited to: written and visual collateral creation, copywriting, scriptwriting, storyboarding, production, social media and more. This position is perfect for those who are great communicators, have a knack for storytelling and would like to explore the production realm of marketing.

Production Intern

The Production intern will work alongside our team of Producers and Editors to ensure productions and projects meet client expectations and deadlines. They will have hands-on experience creating call sheets, craft services, production assisting and using gear such as cameras, lighting equipment and audio equipment. They may also prep projects for our editors by organizing media, syncing audio, pulling selects and creating rough cuts. This position is for those who are multifaceted and want a well rounded experience in the world of production.

Qualifications:

  • Must have proper work authorization to be employed within the United States

  • Must be Mac proficient

  • Have a strong interest and passion for the film and production industry

  • Must be highly creative, detail-oriented, self-motivated, a fast learner, an analytical thinker and a collaborative team player

  • Solid interpersonal skills to work as part of a project team and foster collaboration

  • Excellent written and verbal communications skills with a high attention to detail

  • Strong planning and organizational skills with sound analytical and problem-solving skills

  • Ability to take, internalize and implement constructive feedback

  • Working knowledge of social media trends and applications including Facebook, LinkedIn, YouTube and Instagram

Application Process:

Please submit a cover letter, resume and any additional materials such as portfolios, writing samples and/or demo reels to intern@arcpointstudios.com with the position you are applying for in the subject line. Application is due by 12/11/20.

Duration:

15 week internship starting on *1/20/21 and ending on *5/5/21 with a week in between for vacation. 16 hours work week with a hybrid of in-studio and working remote.

*Starting and ending dates are flexible as long as the duration of the internship is 15 weeks.

Location:

Remote and in-studio at 2212 W Peter Smith Street, Fort Worth, TX, 76102.

Compensation:

Interns will receive a $750 stipend upon the successful completion of the internship program. APS is willing to work with schools for school credit.

COVID-19 Response:

To keep our employees and interns safe from COVID-19, our team works a hybrid of in-studio and remote. To ensure safety on set, Arcpoint Studios is following Governor’s Strike Force to Open Texas - Media Production Minimum Standard Health Protocols Checklist.


arcpoint studios is a commercial film production company
based in dallas-fort worth offering branded storytelling and content creation

Read More
Bridgette Mitchell Bridgette Mitchell

We're Looking for Fall 2020 Interns!

_A2Z0572.jpg

Arcpoint Studios is looking for talented, creative individuals to join our Dallas-Fort Worth video production team as interns. Our complete in-house production team works side-by-side with our clients on a huge range of projects; from branded storytelling, event recaps, social content creation to scripted commercials.

Arcpoint Studios offers an exciting internship program providing current students, recent graduates and self learners from diverse backgrounds the opportunity to gain hands-on experience working in the production industry. The ideal candidate will have a strong interest in the production industry and will seek to learn more about the industry, as well as gain experience in communications, marketing, pre-production, production and post-production.

does this sound like you? if so, take a look at our current open positions below

Digital Content Marketing Intern

The Digital Content Marketing intern will be working alongside arcpoint studios’ in-house business development and team of producers to bring in-house and client visions to life. You will assist in internal and external marketing projects as needed; including, but not limited to: written and visual collateral creation, copywriting, scriptwriting, storyboarding, production, social media and more. This position is perfect for those who are great communicators, have a knack for storytelling and would like to explore the production realm of marketing.

Production/Post-Production Intern

The Production intern will work alongside our team of Producers and Editors to ensure productions and projects meet client expectations and deadlines. They will have hands-on experience with gear, creating call sheets, craft services, production assisting and prepping projects for our editors by organizing media, syncing audio, pulling selects and creating rough cuts. This position is for those who are multifaceted and want a well rounded experience in the world of production.

Qualifications:

  • Must have proper work authorization to be employed within the United States

  • Must be Mac proficient

  • Have a strong interest and passion for the film and production industry

  • Must be highly creative, detail-oriented, self-motivated, a fast learner, an analytical thinker and a collaborative team player

  • Solid interpersonal skills to work as part of a project team and foster collaboration

  • Excellent written and verbal communications skills with a high attention to detail

  • Strong planning and organizational skills with sound analytical and problem-solving skills

  • Ability to take, internalize and implement constructive feedback

  • Working knowledge of social media trends and applications including Facebook, LinkedIn, YouTube and Instagram

Application Process:

Please submit a cover letter, resume and any additional materials such as portfolios, writing samples and/or demo reels to intern@arcpointstudios.com with the position you are applying for in the subject line. Application is due by 8/14/20.

Duration:

15 week internship starting on *8/31/20 and ending on *12/11/20 with a week in between for vacation. 16 hours work week with a hybrid of in-studio and working remote.

*Starting and ending dates are flexible as long as the duration of the internship is 15 weeks.

Location:

Remote and in-studio at 2212 W Peter Smith Street, Fort Worth, TX, 76102.

Compensation:

Interns will receive a $750 stipend upon the successful completion of the internship program. APS is willing to work with schools for school credit.

COVID-19 Response:

To keep our employees and interns safe from COVID-19, our team works remote unless there are scheduled productions. To ensure safety on set, Arcpoint Studios is following Governor’s Strike Force to Open Texas - Media Production Minimum Standard Health Protocols Checklist.


arcpoint studios is a commercial film production company
based in dallas-fort worth offering branded storytelling and content creation

Read More
Bridgette Mitchell Bridgette Mitchell

Why video is so important to growing your small business in 2020

 

It’s no secret that social media is one of the most effective and efficient ways to market your business. In fact, every second 11 people use social media for the first time making it a viable opportunity for marketing efforts. Social media is not only a great platform to stay connected with customers, it’s a platform to give updates on promotions and deliver special messages.

But why is video important and how does that differentiate from other forms of content on social media?

According to SocialPilot, Instagram videos receive 21.2% higher interactions than single photos, and 18.6% more interactions than carousels. That’s a significant increase in engagement and for a small business, it’s probably the type of engagement needed to build a proper following base. Below are reasons why video is important for small business and how you can start implementing it into your marketing strategy today!

It builds Brand Awareness

People like to share videos. They just do. Whether it’s a cute cat video or a funny commercial made by a local company, both have the potential to be shared and reached by millions. This is why it’s important to make video content that is “share-worthy”. Creating share-worthy videos is a great way to build brand awareness organically. If you have a few marketing dollars to spend, put some money behind the video to reach a wider audience. People need to know who you are and with the internet at your fingertips, there’s no better time than now. Below are just a few of the many ways you can use video to build brand awareness!

  • Tell your brand story

  • Make a fun video about your awesome company culture

  • Put the spotlight on an employee or team member

  • Create a funny commercial like the one below (read more about this project here)

 
 

it Delivers messages quickly

In an ever changing world, video is an excellent way to deliver messages quickly. Whether it’s an important message from the owner or a new promotion that is being offered, video is an effective way to reach a wider audience. In fact, social video gets shared 1200% more than text and images combined (wordstream). Below is a video of a restaurant that wanted to inform their customers that they are now offering free delivery and contactless curbside pickup. Not only are they showcasing their product, they are also informing their customers of new restaurant offerings.

 
 

It fosters Community

Whether it’s your local community or your online community, video is an excellent way to connect. Here are key elements to keep in mind when creating video content for your community:

  • Ask and listen to what people want

  • Put your audience at the center of your strategy

  • Embrace the authenticity of your business

  • Build trust and credibility

  • Create content that provides value

  • Establish yourself as a leader in your industry

  • Give back

Take a look below at how this company uses video to document their kind initiative called “Operation Pizza” during the COVID-19 crisis.

 
 
 

arcpoint studios is a commercial film production company
based in dallas-fort worth offering branded storytelling and content creation

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Bridgette Mitchell Bridgette Mitchell

Fun Activities for Teams In A Remote Work Environment

Companies all over the world are getting creative with their work at home team bonding activities. These are some of our favorites!

“MTV Cribs” home tours

Remember the show MTV cribs? For those of you who don’t it’s basically a personal tour of celebrity homes. Teams across the world are giving tours of their homes during their morning virtual meetings and we’re loving it! Need some inspiration? Google MTV cribs and see what pops up!

Work at home photo contests

You might have seen these on social media. We think it’s a great idea! Basically, employees submit a photo of their work from home situation. Some photos might have kids peeking their heads into the photo, others may have a cat that constantly lays across a keyboard. Whatever the situation, it’s a fun way to share a little bit of home life and connect while working remote.

Virtual gaming happy hours

Chances are, you may already be having virtual happy hours with friends. This is also a great way to connect and have fun with your team. There are many ways to play games online. Our favorite is jackbox.tv because you can join a meeting in google hangouts and play directly from your phone at the same time. If you don’t have access to games, you can just turn it into a regular happy hour and ask questions or play trivia. The possibilities are endless!

Fun presentations

This is a thing and we love it. People are making presentations of things they’re passionate about and virtually presenting it to their teams. This is a great way to get to know each other and practice presentation skills while sharing a few laughs. Love the show Friends? How about 90s Hip Hop? This is a great way to share that passion with your coworkers!

Virtual workout or meditation classes

This may not be for everyone but it’s still a fun way to stay connected and release some positive endorphins. How about starting your Friday morning team meeting with a virtual mediation class? Help center your team in a zen way.


arcpoint studios is a commercial film production company
based in dallas-fort worth offering branded storytelling and content creation

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Online Resources for Creatives During April 2020

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9 Tips for Being on Camera

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Bridgette Mitchell Bridgette Mitchell

Online Resources for Creatives During April 2020

 

It’s April and most of us are stuck inside. Luckily, there are organizations out there that are offering some amazing online opportunities for creatives. Below is a small list we’ve compiled. We hope you enjoy!

 
 
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discounted adobe creative cloud memberships

Adobe creative cloud is currently offering students free, personal in-home access to Adobe Creative Cloud. For those of you who already have an account, they are extending the renewal grace period to 60 days. If we’re doing our math correctly, that means two months of zero payments. Check out the program changes below to learn more about their initiatives and if you need help, give them a call. They are very helpful over the phone!

Website: www.adobe.com
Program Changes During COVID-19: www.adobe.com/covid-19-response/program-changes.html
Plans: www.adobe.com/creativecloud/plans.html

free online photography classes

Professional Photographers of America is offering over 1,100+ online classes for free to those who want to learn photography or sharpen their skills. Wow, that’s a lot of classes to attend!

Website: www.ppa.com
PPA’s Free Education: www.ppa.com/education-unlocked

free online master classes with sundance co//ab

Sundance Co//ab is making all of their webinars and master classes free to attend. Say what?! We’re especially excited for these classes as we’re big fans of all things Sundance. Check out the links below.

Website: collab.sundance.org

free online courses from ivy league universities

Coursera collaborates with Duke University, Stanford, Penn University, Google, and IBM to name a few. Now they are offering their online courses for free, wowza! Learn the latest skills, get ready for a career, earn a certificate/degree or upskill your organization with their online courses.

Website: www.coursera.org

free virtual tours of the lourve museum

Ever want to go to France? Ever want to go to Paris, France? Ever want to go to an art museum in Paris, France? Well, you’re in luck. The Lourve Museum is now offering free virtual tours! (fun fact: Bridgette had her engagement pictures taken outside of the Louvre)

“visit the museum’s exhibition rooms and galleries, contemplate the facades of the Louvre” - their website

Website: www.louvre.fr/en
Online Tours: www.louvre.fr/en/visites-en-ligne#

 

arcpoint studios is a commercial film production company
based in dallas-fort worth offering branded storytelling and content creation

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How to Make Your Video Content Stand Out on Social Media

With hundreds of videos being uploaded and shared each day, it can be difficult to receive the views and attention your video deserves. Below are some tips to make your video content stand out amongst the competition!

 
0N1A8443.jpg
 

Know your audience

Knowing your audience is key when it comes to creating content. According to rubhusocial.com, there are 3 elements to consider when defining your target audience:

  • Geographic

  • Demographic

  • Psychographic

After you define your target audience, do some research! Find out what their typical behavior patterns are in terms of consuming content. Where do they spend the most time on the internet? How long do they typically watch a video? Knowing your audience will help to create content that they’ll actually be interesting in.

Be mindful

Though it’s great to be mindful in general it’s especially great to be mindful about the type of content you are creating! Your viewers time is valuable so be mindful when it comes to the type of content you are creating and how quickly you can deliver a message while keeping their attention. No one wants to sit through a 15 minute video that could’ve been edited down to 5 minutes. When producing content, stay on track and to the point. Be mindful of you message and deliver it in the most efficient way possible.

Keep it consistent

In order to build a brand your audience recognizes, you must not only post content frequently, but also be consistent in the type of content that you are creating. People are naturally attracted to aesthetically appealing content so making sure that your profile follows a theme will be essential to help grow your audience engagement and reach. From the tone of voice used, to the aesthetics of each video, being recognizable and relatable will help your videos gain traction among your intended audience.

Take your visuals to the next level

The best thing about video is that it’s a completely visual experience. Of course, audio and sound will come into play when it comes to video content but the more you show the viewer, the more engaged they will be. Need an example? Check out the highlight video below for the Lean Startup Conference 2019. Instead of pumping out a video of one talking head talking about their experience, elements of b-roll and additional interviews where incorporated to show the viewer what the conference consisted of and the types of attendees and speakers that were present.

 
 

Quality over quantity

Ever start watching a video and immediately skip it because the lighting or audio was bad? Yeah.. we’ve all been there. Hundreds upon hundreds of people skip content every single day because the quality is not up to their standards. But what if the message, the meat of the video, is amazing? Investing in the right tools or personnel to create beautiful and seamless content may be the deciding factor whether someone watches your video or not. Read more about ways to enhance the quality of your video in our blog, How to Make Your Video More Effective.

Know what’s trending

Video content is a very much “always be in the loop kind of thing.” Staying up to date on current trends will help when it comes to creating content that is relevant. With trends constantly changing every single day, being aware and present on social media will help steer you in the right direction when it comes to video content.


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based in dallas-fort worth offering branded storytelling and content creation

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9 Tips for being on Camera

Needing to deliver a message on camera but don’t know where to start? Have no fear! We’ve compiled 9 easy tips to make the most out of your on-camera experience.

 
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1. Know Your Topic

This kind of goes without saying, but it’s probably a good thing to have an idea or two of what you’ll be discussing. If you are being interviewed, ask that you have access to the interview questions beforehand so you can plan and rehearse your responses. If you are delivering a message straight to camera, write down and familiarize yourself with keys bullet points. Bullet points are great because it’s a guaranteed way to hit all of the important parts of your message without sounding too scripted. Delivering a message in an authentic and conversational way will more likely keep your audience engaged. If you’re afraid you might forget parts of your topic, practice your teleprompter skills and have one handy during your next video.

2. Body Language Speaks Volumes

Body language, there are hundreds upon hundreds of books written on this kind of stuff. Body language is not only important in social settings, it’s also important on camera. Do you tend to cross your arms when someone is asking you a question? Fidget in the chair? These are all very important gestures to be aware of because the type of body language you are presenting can either aid your message or hurt it. Do you talk with your hands? Do you blink a lot? Shift your eyes? These are all normal responses we do when we’re nervous and can easily be changed with practice. Practice speaking in front of a mirror. Or better yet, record yourself. Being able to see yourself will give you a better insight into your natural body language and what you can improve on. Which brings me to my next point—

3. Practice Good Posture

Like body language, posture is equally important, if not, more. We should all try to practice good posture on a daily basis. According to DMC Healthcare, benefits include confidence boost, back relief, optimal digestion, improved mood and overall concentration. Posture on camera is important because bad posture tends to stick out to a viewer. Plus, you’ll feel pretty uncomfortable after awhile. Having good posture will set you up for success, giving you space to breathe and be more confident.

4. Take It Easy, Talk Slow

Take. It. Easy. Talk. Slow. Okay, not that slow. But do talk in a concise way, enunciating each word and pausing after a complete thought to let the moment sink in (and to give space for the editor to cut when needed). Sometimes (especially when we get nervous) it’s easy to talk quickly and skim over words. But that’s the thing. What you are saying is important and the viewer needs to hear it in a clear and consistent way. If you mess up, that’s okay. Just pause, take a breath and start again or start where you left off. If your content is being edited, those kinds of mess ups can be fixed.

5. Smile, Always

Did you know, smiling can boost your overall mood? Well, it does! It also relieves stress which is often needed when delivering a message on camera. As the universal sign for happiness, not only is it good for you, it also offers the viewer a sense of friendliness. Best tip of advice? Always smile with the eyes! Don’t know how to do that? Check out the video below to learn how to show your authentic smile on camera.

 
 

6. Drink Plenty of Water

Hydration. It’s great for the skin. It’s great for the body. But most importantly, it’s great for the mind! It’s important to drink plenty of water the day before you plan to be on camera and the day of. A combination of being nervous and talking can often times lead to a dry throat or mouth. We recommend having access to water during your interview to help keep vocal cords moist.

7. Wear Comfortable Clothing

Wearing clothing that makes you feel confident AND comfortable, is a game changer. When you have so much on your mind, the last thing you want to do is think about your clothing. It’s an unnecessary distraction. If you’re unsure about what to wear, play around with it. Get dressed up and see how it feels to sit in your outfit over dinner. Have a friend, family member or coworker record you in your outfit to see what it looks like on camera. What matters most is how you feel when you’re wearing your outfit and if it’s going to be a distraction for you. Best rule of thumb, always wear something that makes you happy when you put it on.

8. Don’t Be Afraid of The Camera

At the end of the day, the camera is an inanimate object. It’s not going to bite you, judge you or talk back to you. Imagine the camera is a long lost friend, someone you’ve always cherished, someone you’d be happy to see. When you talk to the camera, imagine you’re talking to that person. The camera is essentially all of your viewers and the energy you give to the camera is the same kind of energy the viewers will receive. Don’t be afraid. Embrace it.

9. Don’t Forget to Breathe

Right now, take a big breath, the biggest breath you’ve taken all day. Doesn’t that feel nice? The same principle applies to being on camera. It’s so easy to get distracted by the moment— the interview questions, the camera, the sound person. The one thing you will have control of at all times is your breath. In your every day life, take some time to practice breathing. When rehearsing your message, find moments to breathe. It will help so much when the time comes to deliver your message on camera.

BONUS TIP… it’s okay to mess up!

It’s completely human to mess up and the wonderful thing about video is that it can be edited! If you feel like you mess up during filming, just smile, laugh and move past it. Your editor will fix the mistakes. Just make sure to pause before speaking so the editor can look for parts to cut. And in some cases, the “mess ups” are actually great ice breakers in a video. Who doesn’t love an authentic laugh?


arcpoint studios is a commercial film production company
based in dallas-fort worth offering branded storytelling and content creation

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