How to Make Your Video Content Stand Out on Social Media
With hundreds of videos being uploaded and shared each day, it can be difficult to receive the views and attention your video deserves. Below are some tips to make your video content stand out amongst the competition!
Know your audience
Knowing your audience is key when it comes to creating content. According to rubhusocial.com, there are 3 elements to consider when defining your target audience:
Geographic
Demographic
Psychographic
After you define your target audience, do some research! Find out what their typical behavior patterns are in terms of consuming content. Where do they spend the most time on the internet? How long do they typically watch a video? Knowing your audience will help to create content that they’ll actually be interesting in.
Be mindful
Though it’s great to be mindful in general it’s especially great to be mindful about the type of content you are creating! Your viewers time is valuable so be mindful when it comes to the type of content you are creating and how quickly you can deliver a message while keeping their attention. No one wants to sit through a 15 minute video that could’ve been edited down to 5 minutes. When producing content, stay on track and to the point. Be mindful of you message and deliver it in the most efficient way possible.
Keep it consistent
In order to build a brand your audience recognizes, you must not only post content frequently, but also be consistent in the type of content that you are creating. People are naturally attracted to aesthetically appealing content so making sure that your profile follows a theme will be essential to help grow your audience engagement and reach. From the tone of voice used, to the aesthetics of each video, being recognizable and relatable will help your videos gain traction among your intended audience.
Take your visuals to the next level
The best thing about video is that it’s a completely visual experience. Of course, audio and sound will come into play when it comes to video content but the more you show the viewer, the more engaged they will be. Need an example? Check out the highlight video below for the Lean Startup Conference 2019. Instead of pumping out a video of one talking head talking about their experience, elements of b-roll and additional interviews where incorporated to show the viewer what the conference consisted of and the types of attendees and speakers that were present.
Quality over quantity
Ever start watching a video and immediately skip it because the lighting or audio was bad? Yeah.. we’ve all been there. Hundreds upon hundreds of people skip content every single day because the quality is not up to their standards. But what if the message, the meat of the video, is amazing? Investing in the right tools or personnel to create beautiful and seamless content may be the deciding factor whether someone watches your video or not. Read more about ways to enhance the quality of your video in our blog, How to Make Your Video More Effective.
Know what’s trending
Video content is a very much “always be in the loop kind of thing.” Staying up to date on current trends will help when it comes to creating content that is relevant. With trends constantly changing every single day, being aware and present on social media will help steer you in the right direction when it comes to video content.
