our thoughts
What we've been up to: Radiance 2020
Who is highradius?
HighRadius is a Fintech enterprise Software-as-a-Service (SaaS) company which leverages Artificial Intelligence-based Autonomous Systems to help companies automate Accounts Receivable and Treasury processes. The HighRadius® Integrated Receivables platform reduces cycle times in your order-to-cash process by automating receivables and payments processes across credit, electronic billing and payment processing, cash application,deductions, and collections.
HighRadius®Treasury Management Applications help teams achieve touch-less cash management, accurate cash forecasting, and seamless bank reconciliation. Powered by the RivanaTM Artificial Intelligence Engine purpose-built for finance and the FreedaTM Digital Assistant, HighRadius enables teams to leverage machine learning to predict future outcomes and automate routine, labor-intensive tasks.
The radiusOneTM B2B Collaboration Network allows suppliers to digitally connect with buyers, closing the loop from supplier receivable processes to buyer payable processes. HighRadius solutions have a proven track record of delivering increased operational efficiency through automation, accurate cash flow forecasting, optimized cash management, lower days sales outstanding (DSO) and bad debt, to help companies achieve strong ROI in just a few months.
the project
HighRadius came to us to produce daily content during their conference in February called Radiance 2020 which is an Order to Cash & Treasury Transformation Unconference that took place at the AT&T Stadium in Arlington, TX. Over the course of three days, we captured the entire conference experience from keynote speakers to breakout sessions. From our coverage, we edited over 100 long form presentations and created a daily recap video that premiered on the third day to showcase the exciting features of the event. At the end of the conference, we created a highlight video as marketing tool to not only promote the conference for future events, but to also relive it.
watch the daily recap
watch the highlight film
bts photos of the team
5 ways to optimize your video SEO
So you’ve just poured all of this money in video content and realize it’s not getting the type of views or ranking that you hoped for. Don’t worry, it happens to the best of us and it can be very frustrating. That’s why we have researched to find out ways to increase a video’s SEO and have complied them in a list below. By applying these few simple practices, your video will be on its way to get the kind of exposure it deserves.
choose the right video hosting platform
With so many video hosting platforms that exist, it can be overwhelming and sometimes counterintuitive. That’s why it’s important to consider the type of content you are creating. General brand awareness videos are more likely to gain traction on Social and Youtube or Vimeo Channels but can miss the mark when it comes to leading people to your site. If your video is used as a tool to gain more on-site traffic, then it may be best to embed it in the site completely or work with a video hosting platform that supports this. We recommend checking out this Podcast by WireBuzz and Wistia’s CEO, Chris Savage: Choosing the Right Video Hosting Platform For Your Goals, Part 1 (Ep. 17)
captions
Ever see the captions or transcription on a video when you are scrolling through FB? Yeah it’s a thing and it’s a thing for a good reason. Studies have shown that people are 80 percent more likely to watch a video until the end when closed captions were available. According to 7 Facts About Video Transcription by rev.com, video transcription highly improves your SEO.
“Google and other search engines can’t “crawl” video, meaning they cannot “read” a video to know its content. When you transcribe audio from your online video, however, Google can search and index that text. This gives it a better idea of how to rank you in its search engine results. A transcription allows your video to be searchable, both across the over Internet and in your own website and video archives.When your online video content is searchable, it can help you rank for any valuable keywords the video transcription may contain. This can help your video appear higher on the list of search engine results, making it more likely for Internet users to click on it and watch it.” — Rev.com
create relevant titles and descriptions
This is probably one of the most important steps to optimizing your video in search results. The search results rely on text-based metadata (like titles, descriptions, and tags) to understand what videos are about and how to rank them. A title is usually the first thing a viewer will see and will be one of the main reasons why they watch your video or not. Creating a title that is clear and “click-worthy” will generate more viewers. Same goes for the description.We love this article by Wave.Video which has great tips for writing video titles.
use engaging thumbnail images
This one kind of goes without saying but you’d be surprised at how many videos are uploaded and shared with images that are not engaging or even relevant to the content that it’s portraying. The thumbnail is essentially the video’s “movie poster” so the better the thumbnail, the more likely a viewer will be interested enough to click on your video. Vidyard lists some very important things to consider when creating a thumbnail:
Hint at the premise of the content
Compel viewers to click to discover more
It can feature your branding
The play button should be prominent
It can indicate the length of the video
It should look awesome on any device screen size
And if you’re still unsure on how to create good thumbnails, keep reading their blog here to learn more.
where the video lands matters
It’s important that your video is embedded on pages that are relevant to the video and optimized for SEO. How many times have you been to an outdated website and didn’t even bother watching a video or scrolling to view more content because it just kind of felt off? That happens all of the time. Another rule of thumb is to make the video the focus of the page. People are more likely going to watch it because of its visibility which will result in more hits and search crawlers indexing the video.
TLDR; Put yourself in the viewers shoes and post what you’d want to see and where it’d make sense.
arcpoint studios is a commercial film production company
based in dallas-fort worth offering branded storytelling and content creation
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What we've been up to: Earth Supplied Hair Care Product
the project
We partnered with Alpha Business Images and influencer, Ciara Anderson, to produce three promotional videos for the launch of the new hair care product brand, Earth Supplied. Shot at our studio in Fort Worth, TX, we constructed a set to resemble a bathroom for the talent to promote the products in. The videos have been distributed via the Earth Supplied’s website and YouTube Channel.
What is Earth Supplied?
“Transparency. It’s that simple. What’s inside matters just as much as what’s outside. Earth Supplied® is always enriched with high levels of the purest butters and oils, globally sourced and carefully chosen for their amazing beauty benefits to you. Real Ingredients. Real Benefits. Real Results.
Our commitment, truth and passion starts with the research. We’ve traveled the world procuring the best moisturizing ingredients and discovering new ones, so we can confidently give you high-quality, rich formulas with efficacious ingredients and share our knowledge and tips. We are here for you, to help perfect your go-to look, inspire new styles or help you transition through the biggest changes. We are here for you throughout your journey. We don’t want to change the world—we want to change YOUR world so you can be the changemaker.
Ask for more and get more with Earth Supplied. We are proud of our collections and predominantly display our high percentage of butters and oils right on the front labels, so you know what you get is real. Whether you are craving poppin’ curls or sleek and straight styles, we have a collection for you!”
Watch the final deliverables
arcpoint studios is a commercial film production company
based in dallas-fort worth offering branded storytelling and content creation
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How to Capture an Event in a Fun Way
As the Holidays get closer, so do events and parties. Planning an event can take weeks, months and sometimes years to plan. With all of that planning (and the actual event itself), it’s nice to have something to remember it by. Our team got together to come up with some of the most fun ways to capture an event so you and your attendees can relive it forever.
1. Slowmo Booth
Looks like a lot of fun right? Because it is a lot of fun! Slowmo booths are like photo booths but they’re more interactive and capture more than just a smiling face. They capture expressions, they capture movement and most of all they capture laughter. They are a great way to capture the attendees of an event. I mean, who doesn’t like to see themselves have fun? click here to learn more about slowmo booths
2. Candid Photos
Can’t go wrong with event photography. Candid photos are a fantastic way to truly capture the essence of the event and the people who attend. It’s a low cost investment that yields great results. I mean, just think about all of those Facebook tags. Take a look at some of our favorite candid photos over the years and the events we want to keep reliving forever.
3. Interviews
Interviews and testimonials are a great way to get people engaged at an event. With the right host and/or production team, they could also be a very fun way to remember the event. Check out the video below by our friends, Austin Crow and Logan Baker at the FW Blackhouse Fall Gallery Night After Party. Their spin on the traditional interview had us laughing and wishing we were able to make it out to the party.
4. Recap Video
And then there’s the recap video. Recap videos or highlight films are a great way to capture an event for your attendees to relive. Plus they’re very shareable. Take a look at the event recap of a LSU Football Tailgate below. The fun doesn’t have to stop when the party ends.
arcpoint studios is a commercial film production company
based in dallas-fort worth offering branded storytelling and content creation
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Now Accepting Spring 2020 Internship Applications!
arcpoint studios is looking for talented, creative individuals to join our Dallas-Fort Worth video production team as interns. Our complete in-house production team works side-by-side with our clients on a huge range of projects; from branded storytelling, event recaps, social content creation to scripted commercials, we are dedicated to creating content to help our clients achieve tangible, bottom-line results.
arcpoint studios offers an exciting internship program providing current students and recent graduates from diverse backgrounds the opportunity to gain hands-on experience working in the production industry. The ideal candidate will have a strong interest in the production industry and will seek to learn more about the industry, as well as gain experience in communications, marketing, pre-production, production and post-production.
Does this sound like you? If so, take a look at our current open positions below
Digital Content Marketing Intern
The Digital Content Marketing intern will be working alongside arcpoint studios’ in-house business development and team of producers to bring in-house and client visions to life. You will assist in internal and external marketing projects as needed; including, but not limited to: written and visual collateral creation, and management of different social channels. This position is perfect for those who are great communicators and have a knack for storytelling. The ideal candidate is a natural born leader who takes initiate to see projects through.
Production Intern
The Production intern will work alongside our team of Producers to ensure productions and projects meet client expectations. They will also have hands on experience with gear, creating call sheets, craft services and anything production calls for. This position is for those quick on their feet who want a well rounded experience in the world of production.
Post-Production Intern
The Post-Production intern will be working alongside our editors to ensure project deadlines are being met. You will help prep projects in Post by organizing media, syncing audio, pulling selects and creating rough cuts. This position is for those who have a passion for learning, editing and animation while using programs such as Adobe Premiere Pro, After Effects, Media Encoder, Photoshop, Audition, etc. The ideal candidate is relentless at perfecting their craft.
Qualifications
Must have proper work authorization to be employed within the United States
Undergraduate/Graduate students currently enrolled and in good standing at an accredited educational institution or recent graduates
Must be Mac proficient
Have a strong interest and passion for the film industry
Must be highly creative, detail-oriented, self-motivated, a fast learner, an analytical thinker and a collaborative team player
Solid interpersonal skills to work as part of a project team and foster collaboration
Excellent written and verbal communications skills with a high attention to detail
Strong planning and organizational skills with sound analytical and problem-solving skills
Ability to take, internalize and implement constructive feedback
Working knowledge of social media trends and applications including Facebook, LinkedIn, and YouTube
Application Process
Please submit a cover letter, resume and any additional materials such as portfolios, writing samples and/or demo reels to intern@arcpointstudios.com with the position you are applying for in the subject line. Application is due by 11/25/19.
Duration
15 week internship starting on *1/21/20 and ending on *4/30/19 with a week in between for vacation. 16 hours work week with 12 hours mandatory in-studio time.
*Starting and ending dates are flexible as long as the duration of the internship is 15 weeks
Location
2212 W Peter Smith Street, Fort Worth, TX, 76102. Interns may be asked to complete work remotely at the discretion of the internship manager.
Compensation
Interns will receive a $750 stipend upon the successful completion of the internship program. School credit will be available upon request in lieu of the stipend.
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based in dallas-fort worth offering branded storytelling and content creation
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What we've been up to: Lean Startup Conference 2019
What is the lean startup the conference?
The Lean Startup Conference is not a product-launch-a-palooza. It's built on the methods and philosophy outlined in The Lean Startup and The Startup Way, groundbreaking titles by our founder Eric Ries that created a global movement and redefined how organizations, large and small, operate in times of uncertainty. When you attend the Lean Startup Conference, you’ll be taking a bold leap toward paving your organization’s path to sustainable growth and long-term impact.
the project
We had so much fun at the Lean Startup Conference in 2018 that we were beyond thrilled when we were asked to be apart of this year’s conference in San Francisco. Over the course of three days, we captured the entire conference experience from keynote speakers to breakout sessions. From our coverage, we created two daily recap videos that were premiered each morning to kick off the event. After the conference was over, we created a highlight video as marketing tool to not only promote the conference for future events, but to also relive it.
Watch the daily recaps
watch the highlight film
BTS photos of the team
arcpoint studios is a commercial film production company
based in dallas-fort worth offering branded storytelling and content creation
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What we've been up to: Ubbi Dubbi Festival 2019
How to Capture Gen Z's Attention with Video
They’re the magic demographic whose attention every business wants to capture. Born between 1995 and 2015, they’re Generation Z: the youngest consumers out there in an economy that craves youth and their money. They account for up to $143 billion in direct spending. Advertisers will knock themselves over trying to reach them but they usually prove elusive. How can a company reach this important group through the screen?
Where television advertising used to be a sure thing, Generation Z has proven to be very difficult to grab with traditional video.
Conventional television advertising may not be the answer, but another video source might be. YouTube is incredibly popular with Generation Z. 85% of Gen. Z use YouTube regularly with 32% saying they use it more than any other social media site. They watch 3.4 hours of online videos per day and are more likely to share videos than articles. So is it just a question of switching platforms? Not exactly. The rules for successful videos have changed. Below are some things to keep in mind with your video content when trying to reach Generation Z.
Keep it short (but dense)
The reputation of Gen. Z is that they have tiny attention spans. This is only half true. Yes, you’ll only have moments to capture their attention in the midst of every other online ad, blog post, tweet, and what have you. But once you do, they will focus in deeply. Just because they’re a different generation it doesn’t mean they don’t get interested in things. But having grown up with a surplus of information (and noise) at their fingertips, Gen. Z. has learned to filter away anything that isn’t of interest. So sell them immediately, then bring them the content.
Keep it real
This is a group that values authenticity, social responsibility, and not being explicitly sold to. This might mean expanding your content to areas much larger than just your product. Red Bull is a good example of a company whose video channel is more about a lifestyle than just pushing a product (which is also not shown in a number of the videos, something that flies in the face of conventional advertising).
Keep it mobile
It might sound obvious in 2019, but make everything mobile friendly. Remember: this generation grew up with phones and tablets in their hands. 98% of them have a smartphone. This is the medium of choice for viewing any content, so it makes sense to make it play well on those screen sizes.
Keep it in other places
Video is the perfect special sauce to make other media more effective. Email, which is notorious for being ignored by Gen. Z, benefits from incorporating embedded video. Visual presentation in general plays better with them than wordy passages. This might mean more video-like examples being incorporated, such as long GIFs.
With every technological advance, advertising has had to change. It also had to change with each generation bringing with it new values and needs. By following these guidelines and actively communicating with Generation Z, you’ll be able to reach them with strong, relevant video content that will pay off for your business.
arcpoint studios is a commercial film production company
based in dallas-fort worth offering branded storytelling and content creation
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How Long Should Your Marketing Video Be?
How long should your marketing video be? The answer is easy but not very useful: as long as it needs to be. While the goals of a marketing video are clear (present a brand or service in an attractive manner so that everyone knows who you are), the variety of video media available means that a marketing video for one client can have many different variations depending on the platform.
Conventional wisdom says a video for marketing should be two minutes or less.
That’s apparently the sweet spot of enough content to be substantial but short enough to realistically hold someone’s browsing attention long enough to get your message across. That metric sounds a little too easy given the fact that videos can appear in nearly any broadcast or internet location. It also ignores where in the campaign the video is appearing: is this during initial marketing? Where in the sales funnel does it fall? And given that search algorithms are constantly changing and mostly unknown, a hard number might fall out of date in the future. Five percent of all viewers will stop watching a video after one minute. That’s at least one good metric to keep in mind, even if you have more content than sixty seconds. So how long should a video be?
There are as many ideal lengths for a marketing video on social media as there are social media platforms.
Instagram videos should be around 30 second long maximum, even though the platform allows for a full minute. No matter what, front load your video with your key message right at the top. They have other channels within Instagram (such as IGTV and Instagram Live) that allow for longer messages, but for garden variety IG, keep it short and sweet. Youtube content should be two minutes or less. This is for a standard video posting. For their video ads or bumper ads, shoot for 20 and six seconds, respectively. In-feed Facebook videos should be 24 to 90 seconds long, again with any key message delivered at the beginning. Check out the video we produced for Novak Hair Studios. Designed for their Facebook page, it is 60 seconds of fun and includes text for the scrollers who don’t want to turn their sound on.
Clearly there’s no one size fits all solution, but there are some good general guidelines that apply to any marketing video, no matter where you have it.
Make it short.
Even if you have extra time available to you, your magic length is one minute. Although we said earlier that conventional wisdom says two minutes, you’re better off with one. So a one minute online video that’s trying for high conversions should get its information out in the first fifteen seconds or so.
Target audience is key.
If the video is less of a general introduction but more for specific product or service information, go for 60 to 180 seconds. You don’t want to skimp on content in this case and it’s probably safe to assume that this video isn’t the equivalent of a cold call. It may have even come up in a specific search.
When you’re dealing with something tricky like figuring out the optimal length for your marketing video(s), you don’t want to take a chance and wing it yourself. Work with an agency or expert that knows video and can give you the optimal product for what you want to do.
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The Business Video Card vs. Traditional Business Cards
It’s one of the first things you picture when business people greet each other: the trading of business cards. Like a scene straight out of “Mad Men”, the exchange of cards is part of the classic look of conducting business, alongside grey suits and briefcases. But are they still relevant today, or have they gone the way of the three-martini lunch? Will you appear hopelessly old-fashioned if you pull out your card? Or does the tradition still stand? Well, it depends.
traditional Business Cards are Relative
As the youngest members of the workforce, a lot of attention is paid to Millennials and which traditions they embrace and which they drop. It’s no secret that as a group they are highly savvy when it comes to electronic media. Millennials are more apt to use digital networking than a paper card. They also switch jobs more frequently than previous generations making that paper identifier out of date. But that doesn’t mean they thoughtlessly embrace everything digital. Studies have shown that younger employees prefer face to face interaction at work. And while Millennials are a big part of the current workforce, they aren’t the only part: a lot of those twenty-somethings are working for and under older people who exchange cards regularly. So how do you bridge the gap between older generations and the digital savvy?
Depending on who you talk to, business cards are either thriving or dying. One article used the same data used to demonstrate how useful business cards are. The statistic quoted says “sales increase by 2.5% for every 2000 cards that get passed out”. A 2.5% could potentially be a lot depending on typical sales but in the grand scheme of things, that would equate to a whole lot of hand shaking and face to face contact in order to hand out 2000 cards. In fact, one would be need to be actively attending networking events or meetings and handing out 39 cards a week for a year in order to meet that goal. Yikes. Who has the time to do that?
That’s where the video business card comes in
It’s essentially a business card, but digital. Think of the elevator pitch but.. elevated (ha, see what we did there?) It’s a hand crafted video of who you are and what you do. The best part about it, is it can live online and be accessible by anyone. We recommend anchoring it on a website and distributing it through social media channels for optimal exposure. And if a few more marketing dollars are put behind it, there could be a significant increase in the the reach of potential clients while reducing the amount of monthly networking events and meetings to attend. With all of this new free time, just think of all of the happy hours that could finally be attended with friends. Margarita Monday just got a whole new meaning.
take a look at how our clients are using video business cards below
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based in dallas-fort worth offering branded storytelling and content creation
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Ways to Leverage Video as a Recruiting Tool
Ways to Leverage Video as a Recruiting Tool
Video is a great way to engage with potential new hires and recruit top talent. In today’s age, using video as a recruiting tool has never been easier. Take a look at some of our favorite ways to leverage video as a recruiting tool for your business.
testimonial videos
Testimonial videos are an excellent way to not only gain new clients but also potential new hires. People are attracted to businesses that excel at what they do and if they have satisfied customers and employees. A good mix of testimonial videos from each perspective gives a good insight into what it’s like interacting and working with the company. According to the muse, 41% of candidates want to see employee testimonials when researching companies in their job search. Having solid testimonial videos just may be the deciding factor in whether a future star employee applies or not.
employee spotlight videos
Employee spotlights are an excellent way to recognize and reward positive performance in the workplace and has the capability of building overall morale and culture. Lately, businesses are turning to more employee spotlight videos rather than emails and posts because it showcases the employee in ways words can’t. We live in a visual society and are drawn to things that engage and stimulate us. Having the opportunity to see an employee at work and performing their daily tasks could be much more interesting than reading about them.
culture videos
Culture videos are an excellent way to showcase your company’s amenities and employees. The more insight a potential candidate has into a company, the more likely they will be interesting in applying to an open position. The best part about culture videos are that they are specific to your brand but not necessarily specific to an event or person, which means it can be distributed on multiple platforms such as social media channels, linkedin, the website, etc. without necessarily having an expiration date in relevancy. Check out some of our favorite culture videos below!
