The Business Video Card vs. Traditional Business Cards
It’s one of the first things you picture when business people greet each other: the trading of business cards. Like a scene straight out of “Mad Men”, the exchange of cards is part of the classic look of conducting business, alongside grey suits and briefcases. But are they still relevant today, or have they gone the way of the three-martini lunch? Will you appear hopelessly old-fashioned if you pull out your card? Or does the tradition still stand? Well, it depends.
traditional Business Cards are Relative
As the youngest members of the workforce, a lot of attention is paid to Millennials and which traditions they embrace and which they drop. It’s no secret that as a group they are highly savvy when it comes to electronic media. Millennials are more apt to use digital networking than a paper card. They also switch jobs more frequently than previous generations making that paper identifier out of date. But that doesn’t mean they thoughtlessly embrace everything digital. Studies have shown that younger employees prefer face to face interaction at work. And while Millennials are a big part of the current workforce, they aren’t the only part: a lot of those twenty-somethings are working for and under older people who exchange cards regularly. So how do you bridge the gap between older generations and the digital savvy?
Depending on who you talk to, business cards are either thriving or dying. One article used the same data used to demonstrate how useful business cards are. The statistic quoted says “sales increase by 2.5% for every 2000 cards that get passed out”. A 2.5% could potentially be a lot depending on typical sales but in the grand scheme of things, that would equate to a whole lot of hand shaking and face to face contact in order to hand out 2000 cards. In fact, one would be need to be actively attending networking events or meetings and handing out 39 cards a week for a year in order to meet that goal. Yikes. Who has the time to do that?
That’s where the video business card comes in
It’s essentially a business card, but digital. Think of the elevator pitch but.. elevated (ha, see what we did there?) It’s a hand crafted video of who you are and what you do. The best part about it, is it can live online and be accessible by anyone. We recommend anchoring it on a website and distributing it through social media channels for optimal exposure. And if a few more marketing dollars are put behind it, there could be a significant increase in the the reach of potential clients while reducing the amount of monthly networking events and meetings to attend. With all of this new free time, just think of all of the happy hours that could finally be attended with friends. Margarita Monday just got a whole new meaning.
