Ways to Leverage Video as a Recruiting Tool
Video is a great way to engage with potential new hires and recruit top talent. In today’s age, using video as a recruiting tool has never been easier. Take a look at some of our favorite ways to leverage video as a recruiting tool for your business.
testimonial videos
Testimonial videos are an excellent way to not only gain new clients but also potential new hires. People are attracted to businesses that excel at what they do and if they have satisfied customers and employees. A good mix of testimonial videos from each perspective gives a good insight into what it’s like interacting and working with the company. According to the muse, 41% of candidates want to see employee testimonials when researching companies in their job search. Having solid testimonial videos just may be the deciding factor in whether a future star employee applies or not.
employee spotlight videos
Employee spotlights are an excellent way to recognize and reward positive performance in the workplace and has the capability of building overall morale and culture. Lately, businesses are turning to more employee spotlight videos rather than emails and posts because it showcases the employee in ways words can’t. We live in a visual society and are drawn to things that engage and stimulate us. Having the opportunity to see an employee at work and performing their daily tasks could be much more interesting than reading about them.
culture videos
Culture videos are an excellent way to showcase your company’s amenities and employees. The more insight a potential candidate has into a company, the more likely they will be interesting in applying to an open position. The best part about culture videos are that they are specific to your brand but not necessarily specific to an event or person, which means it can be distributed on multiple platforms such as social media channels, linkedin, the website, etc. without necessarily having an expiration date in relevancy. Check out some of our favorite culture videos below!
