Why Live Streaming is Important
Live Stream, what is the buzz around it? Is it even worth it? These are some of the questions we get asked a lot so we figured we would write a blog on it! Read below to see our take on live streaming.
builds the audience
Every event is bound to have its geographical and physical restrictions. Streaming events and content live makes it accessible to a much larger audience. This means attendance to your content/event could grow at a much larger rate and you could build your audience without ever having to leave your hometown! Check out a video by Lauren Friedman, Head of Social Business Enablement at Adobe, who shares three perspectives on why live streaming is making such a big impact today
creates desirability
Online users usually take passive action towards content they can access on a regular basis, but if your stream is only available at one moment in time, its urgency could create desirability it otherwise may not possess. Streaming content live for a one time only event can turn your make your stream appear rare and urge viewers to take action.
increases Online Interaction
Live streams are an effective way of boosting interaction between your brand and potential clients. If your content is appealing to your audience or an interesting topic to outsiders, you will be given the opportunity to engage with new clients who previously may not have known or thought about connecting with you. We personally like this video from Think Media which highlights how to get Facebook likes for business with Facebook live streaming.
stand out from others
Streaming live events and content could give your brand or business a fantastic advantage at standing out from the crowd. Live streamed events whether it’s a webinar, conference or just an informal tutorial/Q&A, are not something that are being used by many companies. If you capitalized on this effective and new use of the internet and aligned it with your marketing efforts, you could potentially see results that set you apart from others in your industry.
Opportunities For new Revenue
Yes, that’s right. If your stream is of a physical event you would be able to charge an admission fee for the physical attendees and another for online attendees, bringing in extra revenue. Offering a free live stream could allow you to interact with new clients and create new business opportunities that could potentially lead to new revenue. According to 8 Ways to Generate Revenue from Live Streaming by Streamhash, Individuals could spend minimal time, investment and effort to produce visual content and make money out of the same content in different ways.
