Why video is so important to growing your small business in 2020
It’s no secret that social media is one of the most effective and efficient ways to market your business. In fact, every second 11 people use social media for the first time making it a viable opportunity for marketing efforts. Social media is not only a great platform to stay connected with customers, it’s a platform to give updates on promotions and deliver special messages.
But why is video important and how does that differentiate from other forms of content on social media?
According to SocialPilot, Instagram videos receive 21.2% higher interactions than single photos, and 18.6% more interactions than carousels. That’s a significant increase in engagement and for a small business, it’s probably the type of engagement needed to build a proper following base. Below are reasons why video is important for small business and how you can start implementing it into your marketing strategy today!
It builds Brand Awareness
People like to share videos. They just do. Whether it’s a cute cat video or a funny commercial made by a local company, both have the potential to be shared and reached by millions. This is why it’s important to make video content that is “share-worthy”. Creating share-worthy videos is a great way to build brand awareness organically. If you have a few marketing dollars to spend, put some money behind the video to reach a wider audience. People need to know who you are and with the internet at your fingertips, there’s no better time than now. Below are just a few of the many ways you can use video to build brand awareness!
Tell your brand story
Make a fun video about your awesome company culture
Put the spotlight on an employee or team member
Create a funny commercial like the one below (read more about this project here)
it Delivers messages quickly
In an ever changing world, video is an excellent way to deliver messages quickly. Whether it’s an important message from the owner or a new promotion that is being offered, video is an effective way to reach a wider audience. In fact, social video gets shared 1200% more than text and images combined (wordstream). Below is a video of a restaurant that wanted to inform their customers that they are now offering free delivery and contactless curbside pickup. Not only are they showcasing their product, they are also informing their customers of new restaurant offerings.
It fosters Community
Whether it’s your local community or your online community, video is an excellent way to connect. Here are key elements to keep in mind when creating video content for your community:
Ask and listen to what people want
Put your audience at the center of your strategy
Embrace the authenticity of your business
Build trust and credibility
Create content that provides value
Establish yourself as a leader in your industry
Give back
Take a look below at how this company uses video to document their kind initiative called “Operation Pizza” during the COVID-19 crisis.
