Live Nation lounge
Live Nation is the largest live entertainment company, operates concert promotions, venue operations, sponsorship & ticketing solutions.
Client:
Live Nation Entertainment
Services:
Pre-Production, Video Production, Photography, Post-Production
Genre:
Live Event, Entertainment, Hospitality, Experience marketing
Client Website
The Project
Live Nation is the leader in live music & entertainment and is always looking at ways to enhance the fan experience. They partnered with Blockparty to introduce the “Live Nation Lounge”, which allows fans to maximize their concert-going experience by combining prime seating with VIP privileges. Our goal was to produce social media content to create buzz around the new amenity.
The Process
Who doesn’t love live music and the energy it brings? Our goal was to showcase the full experience of the new Live Lounge amenities and what it felt like to really be there. To do this, our team coordinated with fans at 3 concert events to highlight what it would be like to be VIP for the day. There was no shortage of music, fun and memories.
The Result
Initially launched at 2 venues, the “Live Nation Lounge” now lives at 15 venues across the country. Our partnership with Live Nation on this campaign was very successful and look forward to continuing our partnership moving into the future.
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