our thoughts

George Apodaca George Apodaca

Why We Love the Canon C Series

When it comes to cameras, we trust Canon to get the job done. Here’s why.

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Image Quality

The combination of color science, skin tones and dynamic range is unparalleled when it comes to efficient and functional cinema cameras. While Canon has always been hindered by their frame rates in comparison to their competitors, their super 35 sensor is incredible and outputs a strong, colorful image. Accompanied with dual pixel auto-focus and 4k recording capability, Canon is our go to for video production for its clean and precise image.

Our Canon cameras: EOS C300, EOS C100, EOS-1D C and EOS-1DXii

 
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Color Science

The cinema series works great for us because we film a lot of people in natural settings. Canons typically produce a natural looking image that don’t require a lot of color grading. The skin tones are often natural in color resulting in a clean and organic image. From our experience going back and forth between Sony and Canon, Sony cameras often produce a green or magenta skin tone. This makes it hard to achieve natural color quality and results in a lot of color grading/more time spent in post-production.

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Functionality

Canons are easy to maneuver in run and gun situations which is ideal for the types of projects that we work on. We can go from handheld to tripod and stabilizer in a matter of minutes. All in all, there’s less rigging involved which makes it efficient for on the fly shoots or busy production days. It’s a Cinema camera with optimal functionality. What could be better?

arcpoint studios is a commercial film production company
based in dallas-fort worth offering branded storytelling and content creation

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What really happens in Post-Production

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Post-Production, an all encompassing word. Every project is different and depending on the needs or editor, will require a different process or workflow. We’re checking in with our Post-Production Manager, Abby, to find out what really happens in Post.

What are some of the “Main” Categories in Post?

“Post encompasses A LOT. It is essentially the final step in the creative production process. There’s Pre-Pro (pre-production), Production, then Post (post-production). The most common categories, without diving too deep, are Storage, Editing, Conforming, Color Grading, Finishing, Mastering, Creating Deliverables, Sound Editing, Music, and Archiving.”

What are the steps or processes you take when ingesting new footage or working on a new project?

The very first step of any project is always organization. Its a very simple process that saves so much time and energy in the later stages of post. Ingestion and reviewing all footage can sometimes be overwhelming, but making sure you have everything you need before cutting is the best way to avoid any problems in the later stages of your edit. You always want to check in with the producer or lead shooter of a project to make sure you as the editor are on the same page.”

What is your favorite aspect of Post?

“Post covers so many processes that my favorite part is something new or that I don’t work on in the regular day. I’m mildly obsessed with being versed in all things post production, so I’m always down to learn something new. Whether its a new program, filter, or workflow, I’m always looking for new ways to make Post a fun and precise process.”

What advice do you have for people interested in learning more about Post? What kind of resources have helped you?

“I would say not to underestimate yourself, or your capabilities. A lot of people my age are so interested in what I do, but they think it's completely out of their reach. There are so many resources and teachers out there, and not all of them can be found on a college campus. I tried college and quickly realized it didn't aide in my desire to learn post-production, so I went the route of YouTube and on the job training. I almost have to treat my brain like a sponge and take whatever lesson I can from everything I see and hear. I watch movies differently than I did in high school, and I listen to music differently. I may be an extreme case, but my main point is don't think it's outside of your skill set to get involved in post-production.”

 

arcpoint studios is a commercial film production company
based in dallas-fort worth offering branded storytelling and content creation

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