Content Generation: Why it is Essential in the Modern World
Today’s brands are far different than what they were 10 years ago, hell even 3-5 years ago. In our modern era of doing business it is more important than ever to have a polished brand on all fronts. Consumers are becoming overwhelmed by not only media in the most general form, but with an abundance of information. People nowadays are smart and whilst they are constantly bombarded by media they cling to things that they see of value. Having consistent content for you and your brand will help get you in front of your target audience and build relationships, which then results in sales.
Take Humans of New York for example, it gives the value of taking peoples’ stories, sharing them and giving inspiration to the viewer. Another great example on the business front is Morning Brew which is a subscription based email newsletter. You wouldn’t think a newsletter could thrive, but you’d be surprised. It’s AMAZING, and as subscribers, we read it every morning.
Content. Rules. All. and if you’re not on board of considering implementation this year, you are missing out on a key piece of marketing to leverage potential clientele. Oh and if you’re worried about cost, content marketing costs 62% less than traditional marketing strategy efforts and generates about 3 times as many leads. (Source: DemandMetric). Content marketing works and through our own personal process, we’ve discovered how it generates results.
key reasons why content generation is so important
Drives SEO
SEO is a finicky thing. It loves relevance and attention - much like a needy significant other - and the more you give to it, the higher and more prosperous it becomes. By leveraging video content creation, you engage with your target audience which then drives interest. Through video descriptions, blog posts, etc. you can associate specific key words with your video. These key words are words that people will most likely search for and the more they search for the key words, the more times your video will appear in search feeds. This then creates a chain reaction which ties into google’s algorithm. It catches on to key words. It will eventually recognize your brand’s relevance and in return, drive more traffic to your website. Sound awesome? It is! Thus, the more the merrier when it comes to creating content.
Positions Yourself as the Expert
When you create content, you are essentially controlling the narrative of how the public perceives you. We encourage our clients to use this to their advantage by leveraging themselves as the expert. Showing you are an expert in a unique and interesting way is key to not only sales but trust. Showing that you are an expert in your field is important because people typically want to buy and associate themselves with people and brands that they trust. When people inquire about something in your field, they want to know that their problem will be taken care of by an expert. So trust us when we say that content creation makes you look good.
Cultivates Brand Loyalty
The more content you create, the more your target audience will be exposed to you. And if it’s good content, the more likelihood they’ll be attracted to you and what you’re selling. We encourage our clients to create content that is relatable and real. People buy from brands they see themselves as and who they can empathize with. They want authenticity and if you can show them how real your brand is in an authentic way, your target audience will more likely align with what you are offering.
Increases Market Share
Ahhh yes at last, the ROI (return on investment). Clientele are attracted to clientele, and thus content can help you increase sales and revenue. Content is a great way to spread your brand and grab the interest of prospective customers you would otherwise not have been able to reach. Take MVMT Watches for example. They are not just a watch company, they are a way of life company and directly attract people who want to be like their content creators (I.E. Sam Kolder). The accessory which boasts a huge margin is just a piece of the puzzle to outfitting the image driven by content.
the results are far worth the effort
It is a process but in the long run, the return is far greater than not doing anything at all. We hope this blog helps shed some light on content and why your brand should be taking steps to implement this marketing strategy. In our company, we pride ourselves on strategy and implementation. We look forward to hearing from you on what we can do to help your brand in its content journey!
